The Basics of Media Writing; A Strategic Approach Paperback Textbook

The Basics of Media Writing; A Strategic Approach Paperback Textbook
The Basics of Media Writing; A Strategic Approach Paperback Textbook
The Basics of Media Writing; A Strategic Approach Paperback Textbook
The Basics of Media Writing; A Strategic Approach Paperback Textbook


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Location: Ocala, Florida
Ships to: US,
Item: 165805454664

All returns accepted:ReturnsNotAccepted
Unbranded:Unbranded
MPN:Does not apply
Item Length:9.2in.
Item Height:0.9in.
Item Width:7.4in.
Author:Scott A. Kuehn,James Andrew Lingwall
Publication Name:Basics of Media Writing : a Strategic Approach
Format:Trade Paperback
Language:English
Features:Revised
Publisher:CQ Press
Publication Year:2017
Type:Textbook
Item Weight:30.1 Oz
Number of Pages:568 Pages

Up for purchase are two pre-owned business writing paperback textbooks including Elements of News Writing 3rd Edition with a small crease in the bottom left corner of the cover and The Basics of Media Writing: A Strategic Approach 1st Edition and Elements of News Writing 3rd Edition. The Basics of Media Writing: A Strategic Approach 1st Edition Product description-The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format. Product details Publisher ‏ : ‎ CQ Press; 1st edition (January 17, 2017) Language ‏ : ‎ English Paperback ‏ : ‎ 568 pages ISBN-10 ‏ : ‎ 1506308104 ISBN-13 ‏ : ‎ 978-1506308104 Item Weight ‏ : ‎ 1.87 pounds Dimensions ‏ : ‎ 7.38 x 1.28 x 9.13 inches Elements of News Writing 3rd Edition Product description-Kershner’s the Elements of News Writing 3/e is a concise handbook that presents the essential rules of journalism, while offering in-depth analysis of the evolving industry. With comprehensive coverage from history to how-to, and discussions of new media, online journalism, blogging, and social networking, this text covers news writing from a 360-degree view. The Elements of News Writing covers the basics of news writing without the extra verbiage. The author pays extra attention to grammar and usage, with easy-to-follow basic tips on writing for all types of mass media, new and old. Product details Publisher ‏ : ‎ Pearson; 3rd edition (February 23, 2011) Language ‏ : ‎ English Paperback ‏ : ‎ 176 pages ISBN-10 ‏ : ‎ 0205781128 ISBN-13 ‏ : ‎ 978-0205781126 Item Weight ‏ : ‎ 11.1 ounces Dimensions ‏ : ‎ 7.3 x 0.4 x 9 inches I will add a delivery confirmation number with all purchases. US bidders only & please pay within 3 days of purchase. I will mail both pre-owned business writing paperback textbooks including Elements of News Writing 3rd Edition with a small crease in the bottom left corner of the cover and The Basics of Media Writing: A Strategic Approach 1st Edition and Elements of News Writing 3rd Edition. once payment has been received. Attention Buyers: If you have concerns regarding your purchase once you receive it please e-mail me using Ebay messaging prior to leaving feedback. I list on my products that I don’t accept returns. But if there is a reasonable problem with your purchase. I would consider resolving the concern prior to buyer leaving feedback.

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